Knowledge | Intuition | Experience | Joy
- Print advertising: advertisements, brochures, direct mail
- Web sites, electronic publications
- Corporate image issues: logos, letterheads
- TV advertising
- Radio
- Internal marketing: events, materials, presentations
- Client magazines
- Events, corporate looks, exhibition stands
- Promotions, PR materials
Advertising can be used to:
- Set apart from competitors
- Create an identity
- Impart an image
- Promote an attitude
- Arouse an interest
- Induce a feeling
- Support decision-making
Advertising results need to be measured and reviewed. At its best, advertising changes the target group's perceptions of the product. This is what advertisers pay for.